Mission of Gym Aesthetics
Gym Aesthetics, a dynamic German fitness apparel brand, has carved a niche for itself by catering to both the aesthetic and functional needs of its customers worldwide. Founded in June 2013 in Stuttgart, Germany, the brand has experienced remarkable growth, fueled by its dedication to innovation and a commitment to promoting an active lifestyle.
Origins and Early Success
Gym Aesthetics was the brainchild of two Bosch engineers, Phil and Aleks, and two professional YouTubers and athletes, Karl and Ralf. Their initial offerings, featuring flashy wide stringers and short, thigh-hugging shorts, took the German bodybuilding community by storm, quickly achieving cult status. By December 2014, the brand had amassed over 111,000 Facebook fans and garnered over 113,000 YouTube views, a testament to its early success.
Global Expansion and Reinvention
In 2017, Gym Aesthetics embarked on a new chapter when an Asian fund company recognized its potential and invested in the German brand. This strategic move aimed to reinforce the brand's image, expand its product range, and increase its global market share. Consequently, the headquarters relocated to Hong Kong, with additional branches established in Stuttgart, Germany, and Beijing, China.
Embracing Omni-Channel Marketing and Globalization
Gym Aesthetics has proactively embraced omni-channel marketing and retailing strategies, making impressive strides in its globalization efforts. The brand's commitment to innovation, high-tech materials, and cutting-edge designs has enabled it to satisfy the evolving demands of its savvy customer base.
Mission and Vision: Redefining Fitness
Gym Aesthetics' mission remains steadfast on the path of globalization, with an increasing focus on innovative high-tech materials and designs. The brand strives to be the best in its field, continuously identifying and addressing unmet market demands. Its wholesome company culture drives relentless innovation and a pursuit of perfection in aesthetics, ergonomics, functionality, comfort, durability, and value for money.Beyond being a sports fashion brand, Gym Aesthetics envisions itself as a synonym for complete fitness, encompassing apparel, accessories for men and women, and an international network of reputable trainers offering online and offline training and coaching. The brand is pioneering a breakthrough fitness management model, dubbed the ""Full Fitness Interactive Platform,"" enabling fitness anywhere, anytime, for anyone, and in any way (4As).
Gym Aesthetics' journey has been fueled by the unwavering support of its dedicated staff, loyal customers, and renowned business allies like Zazz, Ben Sattinger, Mario Schafzahl, Youssef Kharoubi, Tim Gabel, Marie Steffen, Larissa Reis, and Sergi Constance, among others. Their collective efforts have propelled the brand's growth and solidified its position as a trailblazer in the fitness industry."
